Why Building a Personal Brand Will 10x Your UGC Rates 🚀

Let’s start with a simple truth: Brands don’t just buy content. They buy credibility.

And credibility starts with your personal brand.

Why Your Personal Brand Matters (A Lot) 🧠📱

I post daily—not just to grow for growth’s sake—but because it’s jet fuel for the content engine that drives my business. You don’t need a million followers to make serious money online (UGC already proved that), but you do need:

✅ A platform to showcase your storytelling chops.
✅ Consistency in how you show up online.
✅ Proof that you can make high-quality content—on camera, in voiceovers, and in edits.

Your social presence is your resume, your storefront, and your first impression all rolled into one.

What Brands Actually Look At When You’re Pitched 👀📲

Here’s how it goes down:

1. A brand (or agency) is sourcing talent for a UGC campaign.

2. Your name gets pitched—or you slide into their inbox.

3. They click through to your TikTok or IG (99% of the time).

4. They scroll through your top 3–5 posts.

That first impression decides everything.

🔥 Are you engaging on camera?
🔥 Is your tone polished and relatable?
🔥 Do you look like someone who knows how to execute an ad?

Posting regularly and posting quality content is non-negotiable. You might not have millions of followers, but you do have eyeballs on you—especially when money is on the table.

My Journey: From $50 Videos to $1,000 Per Campaign 💸🎥

When I started out (under 3K followers), I was charging $50 per video. Today, with ~50K followers across TikTok and IG, my average UGC rate is $1,000 per video. That’s not just luck—it’s a combo of:

📈 Consistent content creation.
🧰 A solid UGC portfolio/website.
📊 Building credibility through my personal brand.

It’s a wild west out here when it comes to pricing, but here are some benchmarks:

💰 <10K followers? Expect $250 - $500/video (unless your content is top-tier).
💰 10K+ followers? You’re in the $500–$1,000+ range.
📦 Bundles rule. Brands love multi-video packages (e.g., 5 videos for $3K).

You might have less reach, but if your quality is 🔥, you can still charge more. Just be consistent and back it up with a strong portfolio.

Set Goals That Actually Move the Needle 🎯🌱

Forget vanity metrics for a sec. Here’s what actually matters:

📌 Set a daily content goal. Two post a day = 730 chances to reach new people and brands. Even if your videos get ~1K views, that’s 730K eyeballs annually.
📌 Aim for 10K followers this year. That’s when brand deals and UGC rates really start to jump.
📌 Treat yourself like a business. Because you are one.

Every creator is a one-person media company with their own style, voice, and value. The more you grow your brand, the more valuable you are in the eyes of the brands.

Bonus? You Don’t Even Have to Monetize Your Feed 💅🏽🕶️

The beauty of UGC is that all of this can happen without selling to your followers.

✅ Post what you love.
✅ Build your audience authentically.
✅ Keep your feed clean—because the income? It’s coming from off-platform deals.

💬 How’s your personal brand strategy looking? Want eyes on your UGC portfolio? Hit reply and let’s talk. And if you missed it, check out last week’s newsletter: The Mental Game of Content Creation.

Credibility is currency—build it daily.

Stay creative,
📩 [email protected]
🌐 joshhublitz.com