How to Reach a Wider TAM with Your Content 🎯📈

It’s been a minute, I’ve been living life pretty hard. We’re back.

There are two main ways creators win at content:

1. Share a hyper-niche, Olympic-level skill with a tiny audience of equally elite nerds.

2. Make content that connects with as many people as humanly possible.

There’s merit in both, but the second is a winning strategy.

Let’s talk about TAM (Total Addressable Market)—aka the number of eyeballs that might actually care about your content. If you’re trying to grow, your TAM should be big enough to reach any demographic.

Why Playing to a Bigger TAM Works (and Pays) 💸👀

Let’s use my favorite example: tennis. (This is where I subtly flex that I was a hitting partner with the pros at Indian Wells this year. It was basically tennis Coachella.🎾)

Now, I could post content exclusively for D1-level athletes, pro warm-up drills, or break down why Alcaraz’s forehand looks like black magic. And sure, it would crush elite tennis players.

But you know what performs even better?

📹 A video on how to string a tennis racket.

Why? Because it hits the full spectrum of tennis players. Guess what John Smith, the 3.5 lefty with a bum knee in your Saturday morning tennis league and Carlos Alcaraz have in common—they both had tennis rackets strung this week.

Big TAM = Big results.

How to Think in TAM Mode 🔍🧠

This is how I reverse engineer nearly everything I post:

✅ Can anyone in this space relate to this?
✅ Is it hyper-niche, or just niche enough to still go wide?
✅ Would it hit on For You pages from Milwaukee to Madrid?

I’m not saying water your content down. I’m saying pour that same sauce over a bigger bowl of pasta. You’re still a specialist—just one with range.

Stop posting like you’re giving a TED Talk and start creating for the masses. Ironically…if you’re reading this, then this is my TED Talk. Your personality, your perspective, and your weird little skills? Keep those. Just make them make sense to more people.

Big TAM energy only.

Stay creative,

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🌐 joshhublitz.com