📱Anyone Can Be a Content Creator in 2025—Here’s Why

His only mistake was not filming this vertically…

The old playbook for internet fame? Toss it. The days of needing six-pack abs, a reality TV launchpad, or elite social status to make money online are over (reality TV is still a fantastic fast track in my opinion). There’s a new wave of creators thriving in 2025, and guess what? They look a lot like you.

👥The Rise of the Ordinary Creator

Let’s do an exercise. Whip out your phone and take a second to scroll through your 10 Instagram reels or TikToks. Do you see a lot of sports-illustrated models? Probably not. If you do, maybe step away from your partner while doing this exercise. Odds are, at least 8 of them are just... people—sharing relatable stories, teaching niche skills, or making you laugh with some completely unhinged take on daily life. That’s the new creator economy: raw, real, and ridiculously profitable.

I’ve said it before but hubs life is perhaps the best example of this in the history of the internet. The man has likely made a fortune through content that ironically showcases the most mundane, 9-to-5 life ever. A true genius. The demand for everyday, down-to-earth content has never been higher. Whether it’s a corporate weapon documenting their day-to-day, a stay-at-home parent sharing meal hacks, or a young millennial making witty, relatable memes (selfless plug), there’s room for everyone at the table.

🚧The Only Barrier? Yourself.

Let’s be real—the biggest thing holding most people back from creating isn’t skill or opportunity. It’s self-doubt. The fear of looking cringey. The worry about what friends and family might say if you start posting daily videos. But here’s the truth: people will talk regardless. First, they’ll judge. Then, once it works, they’ll ask how you did it.

The only way to get past that mental block? Start.

📈The Money Is There—And It’s Growing

The creator economy isn’t just big; it’s booming. It’s already a $250 billion industry, and Goldman Sachs predicts it’ll hit half a trillion by 2027. The platforms are evolving to make it easier than ever to monetize, whether it’s through brand deals, subscriptions, ad revenue, or digital products. Check out what Mastercard is doing with its new Business Builder Program, providing products specifically designed to meet the needs of creators. If there was ever a time to go all in, it’s now.

🎯So, Where Do You Begin?

📌 Pick 1-2 Platforms and Go All In – Don’t try to be everywhere at once. Focus on TikTok and Instagram first. Once you gain traction, then expand.

📌 Doomscroll with Purpose – The next viral trend? It’s already in your feed. Pay attention to what’s working and add your own twist. You don’t need to reinvent the wheel.

📌 Post, Learn, Repeat – Your first posts won’t be perfect. They might even flop. That’s fine. Keep iterating, analyzing, and improving.

📌 Remember: It’s Not Too Late – The industry isn’t ‘too saturated.’ New voices break through every single day. The only way to know if you’ll be one of them? Start.

The doors are wide open. It’s just a matter of stepping through.

Stay creative,

📩 [email protected]
🌐 joshhublitz.com